Montgomery General Contractor Books 3 Months Out with Google Ads + SEO
Capital City Builders • 4 months
67
Qualified Leads in First 4 Months
$43
Cost Per Lead (Google Ads)
3
Months Booked Out
412%
Return on Ad Spend
The Challenge
What Capital City Builders Was Facing
A licensed general contractor in Montgomery was dependent on word-of-mouth referrals during Alabama's construction boom. They were missing out on the surge of homeowners searching online for contractors , a market their competitors were actively capturing.
- ✕ Zero online lead generation , 100% word-of-mouth dependent
- ✕ No Google Ads presence despite competitors spending $3-5K/month
- ✕ Website had no lead capture forms, no portfolio, and no trust signals
- ✕ Missing from local contractor directories and Google Maps
- ✕ Alabama construction spending hit record $8.2B , but they couldn't capture demand
Our Solution
How We Fixed It
We designed a dual-channel approach: Google Ads for immediate lead flow and SEO for long-term organic dominance across the Montgomery metro.
- ✓ Launched targeted Google Ads campaigns for high-intent contractor searches
- ✓ Built a conversion-optimized website with portfolio gallery and lead forms
- ✓ Created service-area pages for Montgomery, Prattville, Wetumpka, and Millbrook
- ✓ Implemented call tracking to attribute every lead to its source
- ✓ Optimized Google Business Profile with project photos and service categories
- ✓ Developed content strategy targeting "contractor in Montgomery" search patterns
Timeline
How Results Unfolded
Month 1
New website launched, Google Ads campaigns went live, GBP optimized
Month 2
23 leads generated, first 3 projects closed from online leads
Month 3
SEO results emerging, Google Ads CPA optimized down to $43
Month 4
Fully booked 3 months out, paused Google Ads to manage capacity
The Results
Measured, Verified Outcomes
Within 4 months, Google Ads generated 67 qualified leads at $43 per lead. Combined with organic SEO growth, the contractor was fully booked 3 months out.
67
Qualified Leads in First 4 Months
$43
Cost Per Lead (Google Ads)
3
Months Booked Out
412%
Return on Ad Spend
During Alabama's construction boom, they got us positioned to capture the demand. We went from hoping the phone would ring to being booked out three months. The Google Ads ROI has been incredible.
R. Davis
Owner & Licensed Contractor, Capital City Builders
More Results
Related Case Studies
Defense Contractor Captures $4.2M in Government Contracts Through SEO
Redstone Defense Systems , Huntsville, AL
340%
Increase in RFP Inquiries
$4.2M
Contract Value Won
Read Case Study →
Birmingham Medical Practice Increases New Patient Inquiries by 240%
Southside Family Medicine , Birmingham, AL
240%
Increase in New Patient Inquiries
4.7
Google Star Rating (from 3.2)
Read Case Study →
Mobile Maritime Supplier Grows Revenue 67% with Statewide SEO Strategy
Gulf Coast Marine Supply , Mobile, AL
67%
Revenue Growth from Organic
2,340
Monthly Organic Visits (from 89)
Read Case Study →
Want Results Like These?
Free consultation. No obligation. Real recommendations you can use even if you don't hire us.