Mobile Maritime Supplier Grows Revenue 67% with Statewide SEO Strategy
Gulf Coast Marine Supply • 12 months
67%
Revenue Growth from Organic
2,340
Monthly Organic Visits (from 89)
4.2%
Product Page Conversion Rate
35
New Content Pages Published
The Challenge
What Gulf Coast Marine Supply Was Facing
A marine equipment supplier serving the Port of Mobile and Gulf Coast shipyards had a website that generated almost no traffic. They were invisible for industry-specific searches while national competitors dominated the SERPs.
- ✕ Organic traffic: 89 visits/month from search
- ✕ Zero rankings for marine supply keywords in the Mobile metro
- ✕ Website had 12 pages with thin, duplicate content
- ✕ No analytics tracking , couldn't attribute any revenue to digital
- ✕ National competitors outranking them for every local marine search
Our Solution
How We Fixed It
We built an industry-specific content strategy targeting the maritime sector's unique search patterns, combined with technical SEO and Alabama-focused link building.
- ✓ Created 35+ product and application pages targeting marine-specific searches
- ✓ Developed technical buying guides (marine coatings, deck hardware, safety equipment)
- ✓ Built relationships with marine industry publications for backlinks
- ✓ Implemented product schema markup for all equipment categories
- ✓ Set up full analytics with revenue attribution and conversion tracking
- ✓ Local SEO optimization for Port of Mobile and Brookley Aeroplex area
Timeline
How Results Unfolded
Month 1-2
Technical audit, analytics setup, keyword research for maritime sector
Month 3-5
Content production: 35 pages published, schema markup deployed
Month 6-8
Link building active, traffic growing 40% month-over-month
Month 9-12
67% revenue growth achieved, 2,340 monthly organic visits
The Results
Measured, Verified Outcomes
Revenue directly from organic search grew 67% in the first year. Organic traffic increased from 89 to 2,340 monthly visits, with a 4.2% conversion rate on product pages.
67%
Revenue Growth from Organic
2,340
Monthly Organic Visits (from 89)
4.2%
Product Page Conversion Rate
35
New Content Pages Published
They understood our industry. Not just SEO buzzwords , they learned about marine coatings, shipyard procurement, and how our buyers actually search. That specificity is what made the results possible.
T. Nguyen
General Manager, Gulf Coast Marine Supply
More Results
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