Defense Contractor Captures $4.2M in Government Contracts Through SEO
Redstone Defense Systems • 12 months
340%
Increase in RFP Inquiries
$4.2M
Contract Value Won
47
Top-3 Keyword Rankings
12
Month Payback Period
The Challenge
What Redstone Defense Systems Was Facing
A mid-size defense contractor near Redstone Arsenal was losing RFP opportunities because decision-makers couldn't find them online. Despite 15 years of DCAA-compliant work, they had zero first-page rankings for any defense-sector search terms.
- ✕ Zero organic visibility for 200+ defense-related keywords
- ✕ Website built in 2014 with no mobile responsiveness or structured data
- ✕ No content strategy , 6 static service pages with generic copy
- ✕ Competitors (Dynetics, SAIC subsidiaries) dominating all search real estate
- ✕ No Google Business Profile optimization despite Cummings Research Park address
Our Solution
How We Fixed It
We rebuilt their digital presence from the ground up with a defense-sector SEO strategy targeting the specific language used in DoD procurement searches.
- ✓ Created 45+ pages of technical content targeting defense procurement search terms
- ✓ Implemented NAICS code-specific schema markup for government contractor visibility
- ✓ Built authority through backlinks from AUSA, NDIA, and Huntsville Chamber
- ✓ Optimized Google Business Profile with defense-sector categories and attributes
- ✓ Developed a SBIR/STTR landing page strategy that captured grant-seeking searches
- ✓ Technical SEO overhaul: Core Web Vitals, mobile-first redesign, site architecture
Timeline
How Results Unfolded
Month 1-2
Technical audit, site rebuild, keyword research across 200+ defense terms
Month 3-4
Content production sprint , 45 pages published, schema markup implemented
Month 5-6
Link building campaign launched, first page-one rankings achieved
Month 7-8
Top-3 positions secured, first inbound RFP from organic search
Month 9-12
$4.2M in contracts directly attributed to search visibility
The Results
Measured, Verified Outcomes
Within 8 months, the client went from invisible to ranking in the top 3 for 47 defense-sector keywords. Their inbound RFP inquiries increased by 340%, directly attributable to organic search.
340%
Increase in RFP Inquiries
$4.2M
Contract Value Won
47
Top-3 Keyword Rankings
12
Month Payback Period
For 15 years we relied entirely on relationships and past performance. Alabama SEO Company showed us we were leaving millions on the table by being invisible online. The ROI has been extraordinary.
J. Mitchell
VP of Business Development, Redstone Defense Systems
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