Dothan E-Commerce Brand Launches to $420K in First-Year Online Sales
Wiregrass Outdoor Supply • 12 months
$420K
First-Year Online Revenue
680%
Google Shopping ROAS
34%
Traffic from Social Media
350
Products Launched Online
The Challenge
What Wiregrass Outdoor Supply Was Facing
A specialty outdoor retailer in Dothan wanted to expand beyond their physical store with an e-commerce presence. They had no online store, no digital advertising experience, and were competing against Amazon and national outdoor retailers.
- ✕ Zero e-commerce infrastructure , brick-and-mortar only for 12 years
- ✕ No product photography or online catalog
- ✕ Competing against Amazon, Bass Pro, REI in search results
- ✕ Limited budget for initial e-commerce build and marketing
- ✕ No social following or digital brand awareness
Our Solution
How We Fixed It
We designed a conversion-optimized e-commerce website, launched targeted Google Shopping and social campaigns, and built a brand presence that differentiated them from national competitors.
- ✓ Built a Shopify-based e-commerce site with 350+ products and local pickup option
- ✓ Professional product photography for top 100 SKUs
- ✓ Launched Google Shopping campaigns targeting Alabama and Southeast buyers
- ✓ Created Instagram and Facebook content strategy showcasing local outdoor lifestyle
- ✓ Implemented abandoned cart email sequences recovering 12% of lost sales
- ✓ Set up conversion tracking with revenue attribution by channel
Timeline
How Results Unfolded
Month 1-2
E-commerce site designed, product catalog built, photography completed
Month 3-4
Store launched, Google Shopping and social campaigns live
Month 5-12
$420K in online sales, 680% ROAS, social driving 34% of traffic
The Results
Measured, Verified Outcomes
The online store generated $420K in first-year sales. Google Shopping returned 680% ROAS, and social media drove 34% of total site traffic. Local pickup orders accounted for 28% of online sales.
$420K
First-Year Online Revenue
680%
Google Shopping ROAS
34%
Traffic from Social Media
350
Products Launched Online
They turned our small-town shop into a regional e-commerce brand. The local pickup feature was genius , it drives online sales AND foot traffic. First year: $420K in online revenue.
W. Harrell
Owner, Wiregrass Outdoor Supply
More Results
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