Tuscaloosa Real Estate Group Generates 89 Leads via Social Media in 90 Days
Capstone Realty Group • 3 months
89
Qualified Leads in 90 Days
$2.1M
Sales Volume Closed
7
Transactions from Social Leads
$31
Cost Per Lead
The Challenge
What Capstone Realty Group Was Facing
A growing real estate team in Tuscaloosa needed to differentiate themselves in a market dominated by established brokerages. Their social media presence was inconsistent and their website was a basic IDX template with no content strategy.
- ✕ Inconsistent social posting , averaging 2-3 posts per month
- ✕ Zero paid advertising experience on any platform
- ✕ Website was a generic IDX template with no neighborhood content
- ✕ Competing against RE/MAX, Keller Williams, and established local brokerages
- ✕ University of Alabama market (students, faculty, investors) underserved
Our Solution
How We Fixed It
We designed a multi-channel campaign combining targeted social media marketing with Google Ads and a content-rich website redesign focused on Tuscaloosa's unique neighborhoods.
- ✓ Developed a 30-day social content calendar with hyper-local Tuscaloosa content
- ✓ Launched Facebook and Instagram ad campaigns targeting home buyers and investors
- ✓ Created neighborhood guide pages: Downtown, Northport, Lake Tuscaloosa, Forest Lake
- ✓ Built a University of Alabama relocation landing page for faculty and staff
- ✓ Implemented retargeting campaigns for website visitors who viewed listings
- ✓ Set up CRM integration for automated lead nurturing sequences
Timeline
How Results Unfolded
Month 1
Website redesign, social profiles optimized, ad campaigns launched
Month 2
34 leads generated, first 2 transactions closed from social
Month 3
89 total leads, 7 transactions, $2.1M in sales volume
The Results
Measured, Verified Outcomes
In 90 days, the social campaigns generated 89 qualified buyer and seller leads. The team closed 7 transactions directly from social leads, generating $2.1M in sales volume.
89
Qualified Leads in 90 Days
$2.1M
Sales Volume Closed
7
Transactions from Social Leads
$31
Cost Per Lead
The neighborhood content strategy was brilliant. People searching for "homes near University of Alabama" were finding our guides, then contacting us. We're now the go-to team for Tuscaloosa real estate online.
M. Johnson
Team Lead & Broker, Capstone Realty Group
More Results
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