Decatur HVAC Company Triples Organic Leads with Technical SEO Overhaul
Tennessee Valley Heating & Air • 6 months
3x
Increase in Organic Leads
1.8s
Page Load Time (from 7.2s)
41
New First-Page Rankings
847
Crawl Errors Resolved
The Challenge
What Tennessee Valley Heating & Air Was Facing
An established HVAC company serving the Decatur-Huntsville corridor had a website riddled with technical issues. Despite 20 years in business, their site was virtually invisible to search engines due to crawl errors, duplicate content, and zero structured data.
- ✕ 847 crawl errors blocking Google from indexing key service pages
- ✕ Duplicate content across 34 location pages with identical copy
- ✕ Page load time averaging 7.2 seconds on mobile
- ✕ No schema markup , missing rich snippets for all service pages
- ✕ No analytics tracking , zero visibility into traffic sources or conversions
Our Solution
How We Fixed It
We performed a comprehensive technical SEO overhaul, rebuilt their content architecture, and implemented full analytics tracking to measure ROI from day one.
- ✓ Resolved all 847 crawl errors: broken links, redirect chains, orphan pages
- ✓ Rewrote 34 location pages with unique, locally-relevant content for each city
- ✓ Optimized Core Web Vitals: reduced load time from 7.2s to 1.8s
- ✓ Implemented LocalBusiness, Service, and FAQ schema across all pages
- ✓ Set up GA4 with custom conversion tracking for calls, forms, and chat
- ✓ Built real-time dashboard showing leads by source, service type, and location
Timeline
How Results Unfolded
Month 1-2
Technical audit, crawl error fixes, analytics implementation
Month 3-4
Content rewrite for 34 location pages, schema deployment
Month 5-6
Core Web Vitals optimized, 3x organic lead increase achieved
The Results
Measured, Verified Outcomes
Organic leads tripled within 6 months. The technical fixes alone recovered 23 lost keyword rankings, and the new content strategy added 41 new first-page positions.
3x
Increase in Organic Leads
1.8s
Page Load Time (from 7.2s)
41
New First-Page Rankings
847
Crawl Errors Resolved
We had no idea our website was broken under the hood. The technical fixes alone doubled our traffic, and the analytics dashboard finally shows us where our leads come from.
B. Carter
Owner, Tennessee Valley Heating & Air
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